What I am learning
Notes from the work of
building something
I'm Dallin Palmer — founder of Halda, an enrollment marketing company for higher ed. This is where I document what I'm learning: about building technology, leading teams, navigating an industry, and figuring things out as I go. No polished takes. Just honest notes.
Written by Dallin Palmer — usually between coffee and the next meeting.
Recent writing
All posts →The Wind Was There the Whole Time
On a beach run in California, we turned around and got blasted by wind we hadn't noticed for a mile. It's had me thinking ever since.
Every Number Was Even
Early on, Lance and I ran a geo-fenced ad campaign for a university and got back a report that looked great. Then I noticed something.
You Are the Product
In a final-round executive interview, I realized the old trade-off between output and character is collapsing. What you can produce is getting commoditized. Who you are isn't.
Higher Ed's Inflection Point
When Josh Shapiro went on the All In Podcast and said Pennsylvania no longer requires degrees for most government jobs, I started thinking about what that actually means for higher ed.